Every Small Business Needs a Joker in the Deck

At Perpi Ltd, we’ve worked with enough startups and small businesses to know that success often hinges on one essential player: the joker in the deck.

We’re not talking about a prankster. We’re talking about that versatile, dependable, behind-the-scenes legend who jumps in wherever needed. They might not have a fixed title, but they’re the first to say, “I’ll sort it.”

One day it’s packaging products. The next it’s handling invoices, replying to customers, tweaking the website, or drafting a marketing plan. No job description? No problem.

Small businesses don’t run on rigid roles—they run on flexibility, trust, and people who get things done. And in the early stages, having a joker in the deck can mean the difference between chaos and progress.

At Perpi, we see the value in these wildcard roles because we’ve been there ourselves. Our consulting approach is built around that startup reality: limited resources, overlapping responsibilities, and a constant need to adapt.

Need help structuring your team, scaling your efforts, or simply figuring out where to go next?
We’re not just consultants—we’re your strategic joker in the deck.

Visit us at perpi.co.uk